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The Fashion Cycle
4 Basic Challenges for the Fashion World
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BE THE CHANGE

 


Here are a few ways in which you can help Be the Change!

  • Contact your favourite TV show saying you want to see more size diversity in the hosts, actors, characters, models and fashions presented. Contact the shows that demonstrate size diversity and send your positive comments.
  • Contact a major chain of stores and ask why only certain sizes are represented in their posters and ad campaigns. Tell the company what you would like to see.
  • Contact your favorite magazine and tell the editor you want to see more of your size represented on its pages.
  • Discuss the need for size diversity in society with friends of all sizes and decide what you can do about it.
  • When you see a model used in a magazine that speaks to you – maybe she is curvy, petite, 50+ or there is a variety if sizes, ages and ethnicities used, let your voice be heard by congratulating the editor through a letter or email.
  • Fill out a comment form the next time you shop asking why fashionable clothing stops at a certain size. By all means, praise any company that is getting it right!
  • Commit to celebrating the beauty in all sizes, in all people. Realize that if we all looked exactly the same, the world would be a pretty boring place.
  • Tell the manager of a store that it is not normal or acceptable that a size large fits a size 6.
  • E-mail your favourite designer telling him or her that you want your size represented in his/her fashions and on the runway.
  • Send an email to a major clothing chain telling the CEO you want to see more size diversity in its mannequins and window displays.
  • Contact magazines asking why the models used in stock photography (images that generally run along with articles and are not ads or editorials) – pictures that do not need small sample sizes and can be pulled from the store racks in any size, at any time, are always models sized 4 and under. Ask why the models can’t be a 6, 8, 10, 12, 14, 16, 18...
  • Pass on good body self-esteem to others and to the next generation. Vow to plant seeds of positivity in young minds.
  • Contact fitness clothing companies asking to have larger sizes represented in their lines so women of all sizes can be motivated to work out, feeling and looking good while doing so.
  • Tell magazines you want to see a variety of sizes represented in the models used in their beauty shoots, after all, if it is just a headshot, there is no need for the model to fit into a small sample size right?

Remember your positive comments of praise for a job well done go just as far or farther sometimes than critiques. Companies that are getting it right need to know it! Don’t just speak with your words but your dollars as well!